Crawford Technologies Inc., the award-winning provider of business solutions to highvolume
printing and mailing operations around the world, has introduced an innovative Transpromo solution. Unlike other
Transpromo solutions, CrawfordTech's Transpromo Express enables the addition of color, targeted marketing content
and graphics in customer bills and statements in a matter of weeks, and without the multi-million dollar price tags
generally associated with such initiatives.
Until now, the inclusion of color, targeted marketing content and graphics in bills, statements and other transactional
documents (Transpromo) meant disrupting the printing process to recompose the documents and re-engineer the
production processes. In order to implement these initiatives, multimillion dollar hardware and software investments led to
projects that would often take up to two years getting in to production. Now, with CrawfordTech's Transpromo Express,
an affordable, quick and robust method is available to insert specific marketing content for specific customers.
Based on CrawfordTech's award-winning Document Enhancer product, this software tool is designed to enable easy
implementations that do not require a complete rebuilding of the applications and existing production processes. By
working directly on the existing production print stream, Transpromo Express removes the financial and operational
barriers that once existed to Transpromo, opening a range of marketing opportunities on existing bills, statements and
other transactional customer communications.
"We had been asked by one of our clients, a major credit card company, to do a Transpromo project in 10 weeks, and
with CrawfordTech, we did," said Laurence Shaw, Senior Systems Architect for Salmat's BusinessForce unit, the premier
service bureau in Australia and the Asia Pacific, "It was important that the software could handle large volumes without
suffering memory issues as we had found with other solutions. We found that the CrawfordTech software understands
every object in the data stream and can handle large volumes without disrupting the print system."
"This innovative approach is focused on helping our clients drive increased revenues from the billions of bills, statements
and other mission-critical transactional documents they are already generating and mailing for their customers", said
Ernie Crawford, President of Crawford Technologies Inc.," We pride ourselves in offering this radical approach to take
advantage of the most reliable and trusted touch point our clients have with their customers. As always, we are constantly
looking for ways to help organizations cut costs, drive more revenue and help streamline their operations."
About Crawford Technologies Inc.
Since 1995, Crawford Technologies' award-winning solutions have helped over 500 companies around the world reduce
costs associated with communications processes by delivering bills, statements and other mission-critical transactional
communications to their customers in the format they need, when they need it. Please visit www.crawfordtech.com to find out more.
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