Matt Mullen

Matt has been deep in the weeds of the software industry since the mid-1990s. He started out as a developer, before consulting and implementing software for government agencies and then working on the sales and marketing side of the industry. For the last few years, Matt has been an industry research analyst, focusing on sales and marketing technology, advising large enterprises and software vendors alike on emerging technology, market intelligence and organizational strategy.


voices
November 2016
Offshoring Risk: Make Conscious Decisions
BY Matt Mullen
Nov. 8 2016
The chances are that if you’re reading this, you’re an experienced professional in your industry, and if you’re not, I’d wager strongly that you are probably are but in denial as...
medal
August 2016
Why Quick Wins Are Important for Long-Term Success
BY Matt Mullen
Aug. 30 2016
In my last couple of posts, I’ve talked about the difficulty in moving from thinking about tasks to orchestration and the parallel trials that often prevent
time_revenue
August 2016
CEOs Are Focused on the Next Quarter, Not Long-Term Strategy
BY Matt Mullen
Aug. 8 2016
Uncertainty tends to lead to indecision—a natural state of affairs when the indices on which a decision could be made are unpredictable. Hurd’s assertion that CEOs are actually primarily focused...
conductor
June 2016
The Orchestration of Customer Interactions Is More than Execution of Tasks
BY Matt Mullen
June 22 2016
It’s this tension between orchestration and execution that I have seen in my travels looking at the digital marketing and sales technology markets—and, for the most part, a glaring hole where...
knowledge
April 2016
In Digital Transformation, Trust What You Already Know
BY Matt Mullen
April 7 2016
In a sweeping generalization, which I will subsequently withdraw from the table, I'll state that there are only two types of people: those who walk into a room confident they are the cleverest person there...
Winning
March 2016
Looking at Win and Loss Analysis: Ask Why You Win
BY Matt Mullen
March 14 2016
While I’m sure I've bored many of you to death in the past about this subject, what can loosely be described as my career has really been a series of lucky accidents. One of those lucky accidents...
bullseye
January 2016
Why the Quality and Accuracy of Your Data Matters
BY Matt Mullen
Jan. 20 2016
Many areas of research that we conduct within our business applications practice at 451 Research are becoming predicated upon data-driven principles, from managing advertising spend, matching consumers...
Oreo
November 2015
Translating the Flattening Organization: The Cookie/Biscuit Compression
BY Matt Mullen
Nov. 25 2015
So, why the need for the whole cookie/biscuit conundrum clarification? It’s because I’ve been playing with how to best explain the concept of the flattening organization through a quick, visually...
future_2015
October 2015
Customer Experience of the Future: Thinking Employee Forward
BY Matt Mullen
Nov. 3 2015
Autumn is that time of year where it is incumbent upon us in the industry to deliver both our predictions and forward-thinking vision of the future and our writing coverage plans for the following year...
hammer_small
August 2015
Beyond Hammers and Nails: Software Is Now About What It Delivers in the Real World
BY Matt Mullen
Aug. 24 2015
In order to keep me sane on the plethora of planes, trains and automobiles that I use to traverse the world every spring and autumn chasing conferences—or more precisely, the European Union and North...
CEO_small
August 2015
Leadership and Culture: Why the Big Discussion When It Comes to Transformation?
BY Matt Mullen
Aug. 5 2015
Summer here in London sometimes catches out visitors to the city. As usual, the city received its sudden hot snap—10 degrees centigrade above the normal summer average—for a week or so, and...
coding_small
July 2015
No, Not Everybody Should Learn to Code
BY Matt Mullen
July 8 2015
A few weeks back, at yet another conference, I watched a presentation about a coding club for young people: an "after school," extra-curricular activity where popular coding frameworks are taught so
unicorn_small
June 2015
Spoiling the Tech Startup Trope: Why It's Not About Unicorns Versus Dinosaurs
BY Matt Mullen
June 2 2015
Recently, I took a breather in the United Kingdom (UK) for a few weeks, midway through the spring conference season that we often complain about but secretly really enjoy. Each conference season—both...
EarlyAdopt_small
April 2015
Digital Marketing Needs the Pragmatists as much as the Early Adopters
BY Matt Mullen
April 23 2015
Last autumn, Greg Head, chief marketing officer of Infusionsoft, shared with me his concept about many in the digital marketing space. His idea was that these companies had been able to grow to the point...
Oxygen_small
March 2015
Approaching Your Customer Data: Why Your Repository Needs Oxygen
BY Matt Mullen
March 10 2015
Pretty much every month, as regular as clockwork, I get a short message service (SMS) text from the same organization. This organization is located in a city that is a several-hour drive from where I live...
lastmile_small
January 2015
Digital Transformation: The Last Mile Is the Hardest Mile
BY Matt Mullen
Jan. 19 2015
There are a few things that seem to be constant in my life: I’ve got my first cold of the Winter just a few days before I head off on holiday, and I'm writing this post at my kitchen table right...
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FEATURES
Why the Future Is Really Just the Past: What's in Store for 2015
BY Matt Mullen
Dec. 18 2014
December is the month where the law decrees that analysts and pundits have to make predictions for the coming year, everyone clamoring for column inches. Each hoping that it’ll be their wild speculation...
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FEATURES
Are We Really Transforming Work?
BY Matt Mullen
Nov. 19 2014
I’m a lucky bloke. I happen to have the opportunity to do a job I love, and I try to remind myself of that as often as possible, because it’s not always been that way, and for most, it will...
surprise_small
FEATURES
Marketing Should Never Own the Customer
BY Matt Mullen
Oct. 21 2014
I’m not good at keeping promises to myself. On the contrary, I’m good at keeping promises to other people; ask me to try and pick up Almond M&M\'s on my travels, and I’ll move heaven...
technology_small
FEATURES
Why Social Business Must be Human in Scale and Scope
BY Matt Mullen
Sept. 22 2014
There is a tendency for us all to forget that the single unifying factor that underpins all of our organizations–whether commercial or otherwise–is that they are founded upon people. In my...
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