Gilles Biscos

Gilles Biscos is the Founder and President of INTERQUEST Ltd, a market and technology research and consulting firm in the field of digital printing and publishing, which is located in Charlottesville, Virginia. He has spent over 25 years in the information processing industry. Gilles has extensive expertise in strategic planning, market research, competitive analysis, and the development of educational and training programs related to digital printing/publishing and document management. Gilles is the co-author of Digital Printing: The Reference Handbook, published in 1993 and updated in 1998 and 2004. He has spoken at a number of industry conferences and written numerous articles for publications.


Direct Mail Is Still In the Game_DOCUMENT Strategy
Winter Digital Issue 2016/2017
The Comeback of Direct Mail
BY Gilles Biscos
Jan. 12 2017
Direct mail in North America was severely impacted by the 2009 recession and slow economic recovery in its wake. USPS Standard (advertising) Mail declined at a CAGR of about -5.5% from 2006 to 2010. T
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    Personalization 2.0
    By Paul Abdool
    Personalizing things is not new. We have engraved items and composed personal letters and communications for centuries, but can we do this economically and efficiently?
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    Going Headless: A More Agile Approach to CCM
    By Patrick Kehoe
    It’s no secret that digital channels have become foundational to the delivery of customer communications, with customers increasingly indicating mobile apps, SMS, email and other digital delivery me
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    The Age of AI
    By Bart Peluso
    Artificial intelligence’s (AI) emergence as a transformation catalyst has redefined the landscape of industries and processes
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    Gain a Holistic View of Your Customers
    By Richard Huff
    In today’s market, customers have more choices than ever. Robust internet access has made it easier to find alternative providers
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    An Often-Overlooked Opportunity
    By Sarah-Jayne Martin
    Customer communications surrounding accounts receivable (AR), particularly those regarding overdue payments and the initiation of collections, are among the trickiest to craft given the critical