Catherine Sbeglia

Catherine Sbeglia is a staff writer at DOCUMENT Strategy. She covers information and document management technologies and the digital workplace. She is a writer currently living in Madison, WI. Having already lived on both coasts, she thought she’d give the middle a try. So far, she likes it very much.
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Winter Digital Issue 2018
4 Customer Experience Trends to Watch
BY Catherine Sbeglia
Feb. 6 2018
Digitizing the customer experience (CX) no longer gives a company an edge, but instead, it's the key to survival. For almost a decade, organizations have been talking about how new digital channels not...
Microsoft and SAP Extend Cloud Partnership
November 2017
Microsoft and SAP Extend Cloud Partnership: Why Enterprises Should Care
BY Catherine Sbeglia
Dec. 1 2017
Earlier this week, German enterprise application software company SAP SE and Microsoft Corp. expanded their cloud partnership, announcing in a joint statement the ability to run SAP’s privately managed...
Google and Salesforce Form a Partnership in the Cl
November 2017
Google and Salesforce Form a Partnership in the Cloud
BY Catherine Sbeglia
Nov. 16 2017
Last week at the Dreamforce conference in San Francisco, Google and Salesforce announced a partnership that will allow companies to get more out of the cloud than ever before. The partnership, which promises...
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    Inbound Document Processing
    By Richard Huff
    Every day, large organizations face multiple challenges with the hundreds or thousands of pieces of mail received through the USPS and other carriers, documents that include general business mail, cus
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    Personalization 2.0
    By Paul Abdool
    Personalizing things is not new. We have engraved items and composed personal letters and communications for centuries, but can we do this economically and efficiently?
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    Going Headless: A More Agile Approach to CCM
    By Patrick Kehoe
    It’s no secret that digital channels have become foundational to the delivery of customer communications, with customers increasingly indicating mobile apps, SMS, email and other digital delivery me
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    The Age of AI
    By Bart Peluso
    Artificial intelligence’s (AI) emergence as a transformation catalyst has redefined the landscape of industries and processes
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    Gain a Holistic View of Your Customers
    By Richard Huff
    In today’s market, customers have more choices than ever. Robust internet access has made it easier to find alternative providers