Mario Diaz

Mr. Díaz has more than 25 years of strategic marketing and business development experience, including executive management positions at Apple, Avnet, Toshiba, IO Data Centers and QMS. In addition to a diverse technology marketing and customer experience background, Mr. Díaz applied his skills as chief marketing officer for one of the largest transit systems in the United States. His marketing accomplishments have been recognized by the American Marketing Association with a North American Effie Award, by the International Association of Business Communicators with multiple Copper Quill Awards, by the Telly Awards and by the American Advertising Federation with seven Addy Awards.
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February 2016
The Xerox Split, Disruption in the Imaging Industry and What It All Means
BY Mario Diaz
Feb. 18 2016
Xerox announced on January 29th intentions to separate into two independent operations, focusing on business process outsourcing and document technology. Closely following the Hewlett-Packard split in...
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January 2016
Why One in Three Managed Print Services Contracts Fail
BY Mario Diaz
Jan. 7 2016
Managed print services (MPS) have seen steady growth, becoming a standard best practice among information technology (IT) decision makers to support their print fleets, but a recent study reveals rising...
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December 2015
5 Questions to Reveal Out-of-Control Printing Costs
BY Mario Diaz
Dec. 9 2015
Printing costs, while seemingly insignificant, can create detrimental financial impact on an organization over time. According to our research, the average cost of a company’s printing operations...
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October 2015
Managed Print Outsourcing: Comparing Investment Costs to Future Savings
BY Mario Diaz
Nov. 5 2015
There are many reasons why organizations outsource their print operations. Procuring and managing the consumables to run a print fleet alone is a major challenge. However, the most common reason for outsourcing...
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    Personalization 2.0
    By Paul Abdool
    Personalizing things is not new. We have engraved items and composed personal letters and communications for centuries, but can we do this economically and efficiently?
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    Going Headless: A More Agile Approach to CCM
    By Patrick Kehoe
    It’s no secret that digital channels have become foundational to the delivery of customer communications, with customers increasingly indicating mobile apps, SMS, email and other digital delivery me
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    The Age of AI
    By Bart Peluso
    Artificial intelligence’s (AI) emergence as a transformation catalyst has redefined the landscape of industries and processes
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    Gain a Holistic View of Your Customers
    By Richard Huff
    In today’s market, customers have more choices than ever. Robust internet access has made it easier to find alternative providers
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    An Often-Overlooked Opportunity
    By Sarah-Jayne Martin
    Customer communications surrounding accounts receivable (AR), particularly those regarding overdue payments and the initiation of collections, are among the trickiest to craft given the critical