Smart Communications, the innovator in customer and business conversations, has announced the availability of the next version of its enterprise solutions. With its latest release, Smart Communications offers the only enterprise-class product to deliver capabilities across key roadmap themes that leading organizations in healthcare, financial services, and insurance have deemed critical to driving a modern customer communications strategy. Themes include mobile, email, user experience, content assembly, collaboration, deployment flexibility, insights, enterprise integration, and Correspondence as a Service (CaaS).

The centerpiece of this release is a focus on creating differentiated user experiences through the introduction of Smart Components, a range of tools designed to improve the experience within HTML templates, for designers, business users, and recipients of the communications. Smart Components enable drag and drop capabilities to deliver image carousels, video and audio controls, social media toolbar, accordion widgets, lightboxes, and sidebar menu functions – all readily embedded in a real-time customer communication. Smart Communications delivers this enhanced suite of solutions to make it simpler for enterprises to deliver highly personal and impactful customer conversations.

Demonstrating Smart Communications’ continued commitment to mobile, the latest release also includes a new Device Preview function, enabling template designers to view what their final communications will look like across all form factors to ensure content is optimized for tablets, smartphones, web, and email.

Extending Smart Communications’ class-leading deployment flexibility, this release provides a batch offering in the Cloud for organizations that want to have the simplicity of a service-based approach for all popular use cases; on demand, interactive and batch. This allows organizations to retain the control of CCM assets, while at the same time having the smallest possible deployment footprint to manage internally.

The new release introduces a range of enhancements that further improve the user experience for the 300+ brands already using SmartCOMM, SmartCORR for Salesforce, and SmartDX.

For SmartCORR for Salesforce – the enterprise-class customer communication technology for the Salesforce environment – the release includes:
  • Lightning fully supported – now both the Runtime and Design time component support Salesforce lightning
  • Enhanced batch capability – run high volume, batch use case jobs using the Hybrid-Cloud Appliance
  • Retaining rich content – retain rich content formatting from Salesforce fields into document templates with no manual updates
  • Endpoints – the ability to authenticate across firewalls, allowing the retrieval of content such as images from outside the firewall to be pulled into their own templates in real-time
For SmartDX – the leading Capital Markets solution for buy and sell-side OTC trading participants – the release includes:
  • Negotiated terms for data extraction – enabling parties to extract and easily track non-standard contract terms for maintaining in-house Risk or Compliance System repositories
Stated Simon Tindal, Chief Technology Officer at Smart Communications: “Our latest release delivers capabilities relevant not only for compliance, operational, and regulatory purposes, but also for marketing departments committed to leading engaging, consistent conversations throughout the customer life-cycle. This is the goal – conversations flowing from one channel to the next to create a unified, differentiated experience for the customer.”

He added: “We will continue to enhance our products’ digital capabilities to drive two-way conversations as we extend the boundaries of CCM into the Conversation Cloud.”

About Smart Communications
Smart Communications helps the world’s largest enterprises simplify their customer and business communications – while making those communications do even more. In 2004, we pioneered the new generation of CCM solutions, and today we’re still leading the industry as the only cloud/hybrid-cloud solution in the Gartner leaders’ quadrant. Smart Communications customers rely on our team for the undivided attention of the only independent company 100% focused on enterprise CCM. No one does more to simplify template management and put so much control in the hands of the user. That’s why more than 300 global brands – many in the world’s most highly regulated industries – rely on us to scale the conversation.

Smart Communications is headquartered in London and serves its customers from offices located in North America, Europe, and Asia Pacific. The company offers a range of solutions including SmartCOMM, SmartDX, SmartCORR for Salesforce, and SmartCaaS for Partners. To learn more, visit