Mixing document elements from one customer or business unit with another, a condition we call cross- branding, can be one of the most devastating mistakes an in-plant or outside print service provider... View More
It should come as no surprise that data privacy is a big issue. It seems any organization, no matter how careful, is susceptible to privacy breaches. Though high-profile cases of malicious intrusion a
Remember when you used to be able to go to your local grocery store? They were small and modest by today’s standards, but they knew you when you came in and suggested the best steaks or picked out... View More
It doesn’t take much. Some ill-advised, off-the-cuff change in language can damage a public figure’s image overnight, making him or her seem dishonest, insensitive, or ignorant. Skilled polit
If you are involved in the production of high-volume, high-value transactional customer communications—especially if you are in Financial Services or Insurance—you are working in the gyre of... View More
The rapid expansion of artificial intelligence (AI) has ushered in an era of unprecedented data collection, processing and utilization. While this has propelled innovation, efficiency and convenience
Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las
A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth
