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BETTER Content ManagementBETTER Customer Communication Management
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BETTER Customer Experience
Sept. 13 2019
From its sketchy beginnings in the world of bitcoin and cryptocurrencies, blockchain has quickly established itself as an important part of the enterprise information technology (IT) landscape. This market... View More
BY Cindy Zuvich
Sept. 28 2018
As long as records and information abound in organizations—whether in paper or digital format—so will the need to assess whether to keep or not to keep all your records. An organization must... View More
Sept. 26 2018
In 2018, nearly 75% of consumers own a smart phone, with many of these individuals plugged in at all times. As a result, the market has adapted, and new technologies have increased the number of channels... View More
Sept. 21 2018
It's safe to say that blockchain is on the verge of redefining traditional business models, changing paradigms around data security, accountability, and transparency. In fact, the potential to reshape... View More
Sept. 19 2018
Salesforce has become one of the leading customer relationship management (CRM) apps available today. It's probably best known for its capacity to store customer and prospect information, centralize data,... View More
Sept. 14 2018
In July, we looked at the surging interest in robotic process automation (RPA) software and the evolving market of task automation in general, evidenced by the double-digit growth seen in this market.... View More
BY Bob Larrivee
Sept. 12 2018
Do you outsource a part of your business and then promptly forget about it? Your answer should be, "definitely not." Outsourced services should be viewed as an extension of your business operations and... View More
Sept. 6 2018
In the software business, well-intentioned requests for a new feature can sometimes get in the way of a larger strategy. "Feature creep" can turn into future limitations, unforeseen consequences, and deployment... View More
By Andy KellnerMaking Every Customer Message MatterIn financial services, communication is often treated as a necessary obligation. A policy document must be delivered, an account statement must be sent, a claim let
By Sy GreenEnterprise communications have long been framed as a debate between physical and digital delivery. Organizations pursuing cost savings often viewed digital transformation as a pathway to reducing or e
By Andy FeestAs an avid movie goer, I regularly visit my local cinema for the latest release, blockbusters, or smaller independent films. Recently it occurred to me that my ticket purchase behavior had narrowed to
Every year, somewhere in your organization, a contract comes up for renewal. Your team prepares. They benchmark pricing, sketch out alternatives on paper and walk into the negotiation expecting a reas
When people want to learn more about a brand (or simply make a purchase), they are creating a brand experience