Jon Picoult

Jon is the founder of Watermark Consulting, a customer experience advisory firm that helps companies impress their customers and inspire their employees. As a management consultant and keynote speaker, Jon has worked with thousands of business leaders across some of the world’s foremost brands, helping companies capitalize on the power of loyalty—both in the marketplace and in the workplace. His insights have been featured by dozens of media outlets, including The Wall Street Journal, The New York Times, NBC News and, Inc. Magazine. Prior to founding Watermark, Jon held senior executive roles at Fortune 100 companies leading service, technology, sales, marketing, and distribution. He received his AB in cognitive science from Princeton University and his MBA in general management from Duke University.
Customer Experience
July 6 2016
Faced with maturing markets and increased competition, many companies are seeking to differentiate themselves by enhancing their customer experience, but those efforts might be misguided. That’s...
  • Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las
  • A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth
  • Seamless and personalized customer interactions are no longer just a competitive advantage — they’re an expectation. Whether a customer is applying for a credit card, opening a bank account, or on
  • Change is the only constant when it comes to IT applications. Specifically for Enterprise Content Management (ECM) and Robotic Process Automation (RPA), proper knowledge is a necessity before inevitab
  • Remember the last time you filled out a mortgage application? If you're like most people, you probably spent hours wrestling with confusing forms, deciphering legal jargon and hunting down supporting