Elizabeth Dailing

Elizabeth Dailing is Senior Director of Portfolio Marketing for Quadient, formerly GMC Software. She is focused on expanding Quadient's solutions in the CCM and CX markets. Her background includes strategic marketing, enterprise software sales, and marketing management in multiple data domains: security, movement, integration, and data quality. She earned her master’s degree focused on consumer research from the University of Illinois at Urbana-Champaign and MBA from ESLSCA, Paris, France.
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Winter Digital Issue 2018
Is Your Data Helping or Hurting Your Communications Strategy?
BY Elizabeth Dailing
Feb. 6 2018
One of the biggest challenges in developing a personalized customer communications strategy may not be the lack of customer data but whether the data you have is supporting those efforts—or hurting...
growthCCM
October 2016
How Mature Are Your Organization's CCM Processes?
BY Elizabeth Dailing
Oct. 24 2016
Maturity models are not new, and chances are you or your organization has utilized a maturity model in the past. A maturity model enables an organization to assess its methods and processes according
dataquality
August 2016
Look at Your Data Quality: Begin with the Customer in Mind
BY Elizabeth Dailing
Aug. 24 2016
Organizationally, customer communications can be an overwhelming concept. In many companies, the responsibility spans not only departments but also geographies and regulatory compliance requirements. Yeesh....
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    Hybrid Test Data Strategies
    By Jennifer Raml
    Test data strategy belongs in boardroom discussions, not buried in technical specifications. But here's what actually happens: executives assume IT has it handled, middle managers inherit whatever st
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    Forms That Fuel Growth
    By Andrew Stevens
    Despite their pivotal role in customer journeys, forms are still viewed by many organizations as operational overhead. In a digital-first era, that outdated view is a hidden drain on revenue and a gro
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    The Agent Is the Interface: How Agentic AI Is Rewriting the Rules of CCM
    By OSG
    2026 isn’t a year of incremental improvements in customer communications. It’s the year AI stops assisting and starts acting, and for CCM practitioners
  • The Next Architectural Leap in Document AI
    By Andrew Bird
    The current state of AI document processing follows a recognizable pattern. An organization crafts a prompt — often quite sophisticated with detailed instructions and examples — passes it to a lar
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    The Essential Role of Welcome Kits in Member Enrollment and Retention
    By Jason Pothen
    Here are the top 7 ways a dynamic, custom welcome kit can help you maintain and grow your membership rates, improve engagement and keep your members satisfied