Elizabeth Dailing

Elizabeth Dailing is Senior Director of Portfolio Marketing for Quadient, formerly GMC Software. She is focused on expanding Quadient's solutions in the CCM and CX markets. Her background includes strategic marketing, enterprise software sales, and marketing management in multiple data domains: security, movement, integration, and data quality. She earned her master’s degree focused on consumer research from the University of Illinois at Urbana-Champaign and MBA from ESLSCA, Paris, France.
830x539_Liz
Feb. 6 2018
One of the biggest challenges in developing a personalized customer communications strategy may not be the lack of customer data but whether the data you have is supporting those efforts—or hurting...
growthCCM
Oct. 24 2016
Maturity models are not new, and chances are you or your organization has utilized a maturity model in the past. A maturity model enables an organization to assess its methods and processes according
dataquality
Aug. 24 2016
Organizationally, customer communications can be an overwhelming concept. In many companies, the responsibility spans not only departments but also geographies and regulatory compliance requirements. Yeesh....
    In today’s complex and highly regulated customer communications management (CCM) landscape, organizations face a critical decision
  • quad
    In today's fast-paced world, effective customer communication is not just a business obligation — it's a crucial part of the customer experience
  • data
    The rapid expansion of artificial intelligence (AI) has ushered in an era of unprecedented data collection, processing and utilization. While this has propelled innovation, efficiency and convenience
  • AI
    Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las
  • balance
    A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth