Elizabeth Dailing

Elizabeth Dailing is Senior Director of Portfolio Marketing for Quadient, formerly GMC Software. She is focused on expanding Quadient's solutions in the CCM and CX markets. Her background includes strategic marketing, enterprise software sales, and marketing management in multiple data domains: security, movement, integration, and data quality. She earned her master’s degree focused on consumer research from the University of Illinois at Urbana-Champaign and MBA from ESLSCA, Paris, France.
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Winter Digital Issue 2018
Is Your Data Helping or Hurting Your Communications Strategy?
BY Elizabeth Dailing
Feb. 6 2018
One of the biggest challenges in developing a personalized customer communications strategy may not be the lack of customer data but whether the data you have is supporting those efforts—or hurting...
growthCCM
October 2016
How Mature Are Your Organization's CCM Processes?
BY Elizabeth Dailing
Oct. 24 2016
Maturity models are not new, and chances are you or your organization has utilized a maturity model in the past. A maturity model enables an organization to assess its methods and processes according
dataquality
August 2016
Look at Your Data Quality: Begin with the Customer in Mind
BY Elizabeth Dailing
Aug. 24 2016
Organizationally, customer communications can be an overwhelming concept. In many companies, the responsibility spans not only departments but also geographies and regulatory compliance requirements. Yeesh....
  • CCM: In-House or Outsource?
    By Bryan Matlock
    In today’s complex and highly regulated customer communications management (CCM) landscape, organizations face a critical decision
  • quad
    Are Your CCM Systems Costing You More Than You Know?
    By Avi Greenfield
    In today's fast-paced world, effective customer communication is not just a business obligation — it's a crucial part of the customer experience
  • data
    Data Privacy & Sovereignty
    By Eric Riz
    The rapid expansion of artificial intelligence (AI) has ushered in an era of unprecedented data collection, processing and utilization. While this has propelled innovation, efficiency and convenience
  • AI
    AI Is Shaping the Future of Translation in Communications
    By Patrick Kehoe
    Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las
  • balance
    Striking a Balance
    By Liz Stephen and Mia Papanicolaou
    A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth