Oliver Skeide

Oliver Skeide is Director of Expert Services in EMEA at MaritzCX. In this role, he is responsible for consulting services, training, and studies on the topics of touchpoint management and customer experience (CX). He has many years of experience in CX and in classic marketing and consumer research.

Toucpoint Management
June 2017
What Is Touchpoint Management Software, and How Does It Improve the Customer Journey?
BY Christopher Harms|Oliver Skeide
June 14 2017
As a customer-centric business, decisions should always be made based on the benefits for customers. This requires a precise understanding of the customer experience at various interaction touchpoints...
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    A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth
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    A Fundamental Shift 
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    Remember the last time you filled out a mortgage application? If you're like most people, you probably spent hours wrestling with confusing forms, deciphering legal jargon and hunting down supporting