Ernie Crawford

An electronic document industry pioneer, Ernie Crawford is the President/CEO and founder of Crawford Technologies. One of only a small number of people worldwide with a Master Electronic Document Professional (M-EDP) designation, Ernie has more than 30 years of senior marketing and management experience in the high-volume electronic printing market.

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Jan. 3 2024
In an era driven by digital transformation, the management of print communications may appear to be a fading necessity. However, for many businesses, the need for efficient, accurate and cost-effectiv
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Sept. 27 2023
It seems like every day there’s news of another multimillion-dollar data breach with yet another organization scrambling to deal with negative media attention, preserve their brand reputation
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July 12 2023
Organizations fail when they try to make ADA compliance a list of checkboxes. True accessibility is about providing a usable experience to people with disabilities who have real needs
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Jan. 5 2023
Europe’s General Data Protection Regulation (GDPR) went into effect in 2018, reflecting both consumer and enterprise concern for data collection, usage and security globally. This complex set of...
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Dec. 22 2022
For many industries, business models that worked in the past don't work as well today. Most every business scrambled during the pandemic. Organizations needed to rapidly change to a digital first foc
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June 8 2021
In the 1990s, high-value transactional customer communications, such as account statements, bills and invoices, were managed by highly skilled IT teams in data centers that connected million-dollar pr
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Nov. 30 2020
Even before COVID-19, work from home arrangements were increasingly common as digital transformation turned virtual collaboration from an occasional job perk into a popular alternative
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Oct. 28 2020
The last six months have brought about changes to businesses, families and individuals in ways we never could have imagined
5 Questions to Ask for Your Customer Preference Ma
Dec. 19 2017
Organizations in every industry are recognizing that building strategies to manage the customer experience (CX) has become critical to their business success. Tracking and honoring customer preferences,...
Testing Accessible Documents
Nov. 9 2017
While automation has made creating accessible documents more efficient, testing is still a vital step in the process. However, it's a component that is less familiar to many organizations. When we talk...
Strategy for Document Accessibility
Aug. 28 2017
Previously, we looked at the path to document accessibility and the importance of the
World Wide Web
July 31 2017
Last month, we took a brief look at some of the accessibility laws in the US, Canada, and other jurisdictions that have implications for the customer communications you provide to the public. If your organization...
Path to Accessbility
June 28 2017
In many cases, the laws related to accessibility have important implications for the customer communications you provide to the public. Consumers routinely get credit card statements, insurance policy...
  • Every day, large organizations face multiple challenges with the hundreds or thousands of pieces of mail received through the USPS and other carriers, documents that include general business mail, cus
  • Personalizing things is not new. We have engraved items and composed personal letters and communications for centuries, but can we do this economically and efficiently?
  • It’s no secret that digital channels have become foundational to the delivery of customer communications, with customers increasingly indicating mobile apps, SMS, email and other digital delivery me
  • Artificial intelligence’s (AI) emergence as a transformation catalyst has redefined the landscape of industries and processes
  • In today’s market, customers have more choices than ever. Robust internet access has made it easier to find alternative providers