Ernie Crawford

An electronic document industry pioneer, Ernie Crawford is the President/CEO and founder of Crawford Technologies. One of only a small number of people worldwide with a Master Electronic Document Professional (M-EDP) designation, Ernie has more than 30 years of senior marketing and management experience in the high-volume electronic printing market.

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FEATURES
A Quantum Leap
BY Ernie Crawford
Jan. 3 2024
In an era driven by digital transformation, the management of print communications may appear to be a fading necessity. However, for many businesses, the need for efficient, accurate and cost-effectiv
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FEATURES
Protecting Against Data Breach
BY Ernie Crawford
Sept. 27 2023
It seems like every day there’s news of another multimillion-dollar data breach with yet another organization scrambling to deal with negative media attention, preserve their brand reputation
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FEATURES
ADA Compliance vs. True Accessibility
BY Ernie Crawford
July 12 2023
Organizations fail when they try to make ADA compliance a list of checkboxes. True accessibility is about providing a usable experience to people with disabilities who have real needs
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FEATURES
Is Your Information Governance Policy Practical?
BY Ernie Crawford
Jan. 5 2023
Europe’s General Data Protection Regulation (GDPR) went into effect in 2018, reflecting both consumer and enterprise concern for data collection, usage and security globally. This complex set of...
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FEATURES
5 Steps to Leverage Omnichannel Tools and Change the Face Of CXM
BY Ernie Crawford
Dec. 22 2022
For many industries, business models that worked in the past don't work as well today. Most every business scrambled during the pandemic. Organizations needed to rapidly change to a digital first foc
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FEATURES
How the COVID-19 Pandemic Exposed Serious Print Automation Deficiencies and What to Do About It
BY Ernie Crawford
June 8 2021
In the 1990s, high-value transactional customer communications, such as account statements, bills and invoices, were managed by highly skilled IT teams in data centers that connected million-dollar pr
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FEATURES
Hybrid Mail Helps Enterprises and PSPs Address Work-from-Home Challenges
BY Ernie Crawford
Nov. 30 2020
Even before COVID-19, work from home arrangements were increasingly common as digital transformation turned virtual collaboration from an occasional job perk into a popular alternative
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FEATURES
The State of Surviving COVID-19: Perspective from Three PSPs
BY Ernie Crawford
Oct. 28 2020
The last six months have brought about changes to businesses, families and individuals in ways we never could have imagined
5 Questions to Ask for Your Customer Preference Ma
December 2017
The 5 Questions to Ask for Your Customer Preference Management Strategy
BY Ernie Crawford
Dec. 19 2017
Organizations in every industry are recognizing that building strategies to manage the customer experience (CX) has become critical to their business success. Tracking and honoring customer preferences,...
Testing Accessible Documents
November 2017
The Secrets to Successfully Testing Accessible Documents
BY Ernie Crawford
Nov. 9 2017
While automation has made creating accessible documents more efficient, testing is still a vital step in the process. However, it's a component that is less familiar to many organizations. When we talk...
Strategy for Document Accessibility
August 2017
Developing a Strategy for Document Accessibility
BY Ernie Crawford
Aug. 28 2017
Previously, we looked at the path to document accessibility and the importance of the
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July 2017
Why the WCAG 2.0 Standard Is Important for Your Accessibility Strategy
BY Ernie Crawford
July 31 2017
Last month, we took a brief look at some of the accessibility laws in the US, Canada, and other jurisdictions that have implications for the customer communications you provide to the public. If your organization...
Path to Accessbility
June 2017
The Path to Document Accessibility
BY Ernie Crawford
June 28 2017
In many cases, the laws related to accessibility have important implications for the customer communications you provide to the public. Consumers routinely get credit card statements, insurance policy...
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    The State of Customer Conversations
    By Scott Draeger
    With millennials set to make up 75% of the global workforce by 2025, we wanted to break down how perspectives are shifting. Here are the four most important takeaways from this year’s survey
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    Keeping an Eye on CX in 2024
    By Sally Schulte
    Customer Experience (CX) is not a new concept. It’s been around long enough for some analysts to predict that Customer Experience is “out” and Customer Effort (CE) is “in” (and both have an
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    Combatting Document Fraud with IDP
    By Nicos Vekiarides
    Document fraud is an age-old problem that is becoming more complicated as technology becomes more sophisticated
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    No Shortcuts Allowed
    By Robert Linsky
    Bills, invoices and statements are opened, read and acted upon by nearly everyone. So too are letters and notices — some surveys say up to 99%
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    The Road Ahead
    By Avi Greenfield
    In today’s fast-paced world, patience is a rare commodity, especially when dealing with the cumbersome task of filling out forms. Whether paper or digital, forms are often seen as necessary evils