Catherine Sbeglia

Catherine Sbeglia is a staff writer at DOCUMENT Strategy. She covers information and document management technologies and the digital workplace. She is a writer currently living in Madison, WI. Having already lived on both coasts, she thought she’d give the middle a try. So far, she likes it very much.
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Winter Digital Issue 2018
4 Customer Experience Trends to Watch
BY Catherine Sbeglia
Feb. 6 2018
Digitizing the customer experience (CX) no longer gives a company an edge, but instead, it's the key to survival. For almost a decade, organizations have been talking about how new digital channels not...
Microsoft and SAP Extend Cloud Partnership
November 2017
Microsoft and SAP Extend Cloud Partnership: Why Enterprises Should Care
BY Catherine Sbeglia
Dec. 1 2017
Earlier this week, German enterprise application software company SAP SE and Microsoft Corp. expanded their cloud partnership, announcing in a joint statement the ability to run SAP’s privately managed...
Google and Salesforce Form a Partnership in the Cl
November 2017
Google and Salesforce Form a Partnership in the Cloud
BY Catherine Sbeglia
Nov. 16 2017
Last week at the Dreamforce conference in San Francisco, Google and Salesforce announced a partnership that will allow companies to get more out of the cloud than ever before. The partnership, which promises...
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    Has the AI Revolution Given Us the Paperless Office?
    By John Bates
    The enduring relevance of document management in today's business world is remarkable — so much so that it has led to a notable shift in market categories. Leading research and advisory firm Gartne
  • Maximizing Customer Experience Through Personalized Document Communication
    By Matt Ream
    With increasing competition both in person and online, businesses have found a need to improve the customer experience throughout each transaction
  • Humans and AI: The Perfect Partnership for Customer Communications
    By Gina Armada
    A seismic wave is rumbling through the workplace with AI and automation actively transforming employee productivity and reshaping operations
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    Be More Effective with Generative AI in Customer Communications
    By Atif Khan
    The potential of generative AI to positively impact how we work and live is massive
  • A Tale of Two Revolutions
    By John Mancini
    You may wonder why an old content management guy is writing about generative AI and LLMs