Scott Kendrick

Scott Kendrick has 20 years of experience in software product management, design, and marketing, working with shrink-wrap consumer applications to enterprise cloud solutions. Currently, Scott is the Vice President of Marketing at CallMiner. Scott holds a BScE in Civil Engineering from Queen’s University and is certified in Pragmatic Marketing and SCRUM.
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Summer Digital Issue 2018
Avoid These Social Media Fails: How Analytics Feed Consistent Messaging
BY Scott Kendrick
Aug. 21 2018
Today’s consumers aren’t satisfied with simply “liking” a brand or other simple exchanges on their social channels. They expect actual interaction from these companies. If they...
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    In today’s complex and highly regulated customer communications management (CCM) landscape, organizations face a critical decision
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    By Avi Greenfield
    In today's fast-paced world, effective customer communication is not just a business obligation — it's a crucial part of the customer experience
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    By Eric Riz
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    By Patrick Kehoe
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    By Liz Stephen and Mia Papanicolaou
    A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth