Scott Kendrick

Scott Kendrick has 20 years of experience in software product management, design, and marketing, working with shrink-wrap consumer applications to enterprise cloud solutions. Currently, Scott is the Vice President of Marketing at CallMiner. Scott holds a BScE in Civil Engineering from Queen’s University and is certified in Pragmatic Marketing and SCRUM.
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Summer Digital Issue 2018
Avoid These Social Media Fails: How Analytics Feed Consistent Messaging
BY Scott Kendrick
Aug. 21 2018
Today’s consumers aren’t satisfied with simply “liking” a brand or other simple exchanges on their social channels. They expect actual interaction from these companies. If they...
  • AI
    AI Is Shaping the Future of Translation in Communications
    By Patrick Kehoe
    Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las
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    Striking a Balance
    By Liz Stephen and Mia Papanicolaou
    A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth
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    Intelligent Orchestration
    By Gary Gregg
    Seamless and personalized customer interactions are no longer just a competitive advantage — they’re an expectation. Whether a customer is applying for a credit card, opening a bank account, or on
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    Going To the Cloud for ECM? Know Before You Go
    By Brian DeWyer
    Change is the only constant when it comes to IT applications. Specifically for Enterprise Content Management (ECM) and Robotic Process Automation (RPA), proper knowledge is a necessity before inevitab
  • top read
    A Fundamental Shift 
    By Jennifer Raml
    Remember the last time you filled out a mortgage application? If you're like most people, you probably spent hours wrestling with confusing forms, deciphering legal jargon and hunting down supporting