Chad Cipoletti

Chad Cipoletti has built comprehensive messaging platforms and distinct brand voices for clients, such as AECOM, the Buffalo Bill Center of the West, Disney Consumer Products and Interactive Media, Dow AgroSciences, East West Bank, Fandango, HMSA, Mindtree, Netgear, NOV, Rabobank, Toshiba, VMware, and Western Digital. He regularly conducts writing workshops to train client teams on how to develop more effective communications and bring their unique stories to life. He was formerly the Group Director of Brand Communication at Siegel+Gale.

Fall Digital Issue 2018

The Value of Simplification in Customer Communications

BY Chad Cipoletti

Oct. 30 2018

We often talk about the value of simplicity in terms of clarity. For example, is a letter or form easy to understand? Does it use plain language? Is the information well organized? While clarity is important,...

Going Headless: A More Agile Approach to CCM

By Patrick Kehoe

It’s no secret that digital channels have become foundational to the delivery of customer communications, with customers increasingly indicating mobile apps, SMS, email and other digital delivery me
The Age of AI

By Bart Peluso

Artificial intelligence’s (AI) emergence as a transformation catalyst has redefined the landscape of industries and processes
Gain a Holistic View of Your Customers

By Richard Huff

In today’s market, customers have more choices than ever. Robust internet access has made it easier to find alternative providers
An Often-Overlooked Opportunity

By Sarah-Jayne Martin

Customer communications surrounding accounts receivable (AR), particularly those regarding overdue payments and the initiation of collections, are among the trickiest to craft given the critical
Key SaaS Intelligent Information Management

By John Harney

In the digital transformation era, what most needs digitization is multiform content. Enterprise content management systems (CMSes) are how that will get done

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