James Brown

James Brown has more than 25 years of software experience. As the CEO of Smart Communications, he brings deep expertise in leading high-growth software-as-a-service (SaaS) organizations and ensuring success among enterprise-level customers in highly regulated industries. James also founded and served as the CEO of Zinc Ahead and quickly grew the company to become a leading provider of commercial content management solutions. It provided marketing compliance solutions for more than 100 of the largest pharmaceutical, medical device, and biotechnology firms worldwide. Following Zinc Ahead’s acquisition by Veeva, James served as Vice President and General Manager of the company’s commercial content division.
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FEATURES
Thriving in a New Era of Customer Conversations
BY James Brown
March 16 2021
To say 2020 was a year full of disruption is an understatement. From dealing with a global pandemic and navigating related lockdowns to embracing a contactless, digital-first world, companies had to q
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FEATURES
Re-Imagine Forms to Enable Two-Way Digital Conversations
BY James Brown
July 9 2020
As organizations become more digital -- thanks in large part to COVID-19 -- they must identify how to best respond to customers appropriately, quickly and via preferred channels
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FEATURES
Building a Smarter Customer Experience Amid COVID-19
BY James Brown
May 5 2020
The COVID-19 pandemic has dramatically impacted nearly every aspect of daily life for everyone around the world. What hasn’t changed is the need for businesses to continue to support their customers
Embrace Voice Assistants and Chatbots
May 2019
Even These 3 Regulated Industries Will Embrace Voice Assistants and Chatbots
BY James Brown
May 28 2019
As voice-enabled devices (like Alexa, Google Home, or Siri) continue to penetrate more and more households, there are tremendous opportunities for businesses to use these capabilities to better serve their...
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    So, You Want My Business? Listen to My Story.
    By Bob Larrivee
    I have had the pleasure of working in the information management and process automation fields for near 40 years. During this time, I held many different positions, two of which really opened my eyes
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    A Deep Dive into Intelligent Document Processing
    By Dr. Ryan Ries
    Generative AI (Gen AI) has captured the imagination of industries worldwide, but the true potential lies in its practical applications
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    An In-Depth Look:
    By Gilad David Maayan
    Digital Asset Management (DAM) is a system designed for organizing, storing and retrieving media files and managing digital rights and permissions. DAM systems have become a core component of creative
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    Enterprise Content Management Software: Build or Buy?
    By Brian DeWyer
    Is Generative AI tipping the scales in favor of building Enterprise Content Management (ECM) software, or will it ever get to that point?
    The Big Data Revolution
    By Martin Verges
    Information technology has undergone a major transformation in recent years, sparked by the rise of “big data.”