James Brown

James Brown has more than 25 years of software experience. As the CEO of Smart Communications, he brings deep expertise in leading high-growth software-as-a-service (SaaS) organizations and ensuring success among enterprise-level customers in highly regulated industries. James also founded and served as the CEO of Zinc Ahead and quickly grew the company to become a leading provider of commercial content management solutions. It provided marketing compliance solutions for more than 100 of the largest pharmaceutical, medical device, and biotechnology firms worldwide. Following Zinc Ahead’s acquisition by Veeva, James served as Vice President and General Manager of the company’s commercial content division.
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FEATURES
Thriving in a New Era of Customer Conversations
BY James Brown
March 16 2021
To say 2020 was a year full of disruption is an understatement. From dealing with a global pandemic and navigating related lockdowns to embracing a contactless, digital-first world, companies had to q
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FEATURES
Re-Imagine Forms to Enable Two-Way Digital Conversations
BY James Brown
July 9 2020
As organizations become more digital -- thanks in large part to COVID-19 -- they must identify how to best respond to customers appropriately, quickly and via preferred channels
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FEATURES
Building a Smarter Customer Experience Amid COVID-19
BY James Brown
May 5 2020
The COVID-19 pandemic has dramatically impacted nearly every aspect of daily life for everyone around the world. What hasn’t changed is the need for businesses to continue to support their customers
Embrace Voice Assistants and Chatbots
May 2019
Even These 3 Regulated Industries Will Embrace Voice Assistants and Chatbots
BY James Brown
May 28 2019
As voice-enabled devices (like Alexa, Google Home, or Siri) continue to penetrate more and more households, there are tremendous opportunities for businesses to use these capabilities to better serve their...
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    AI Is Shaping the Future of Translation in Communications
    By Patrick Kehoe
    Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las
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    Striking a Balance
    By Liz Stephen and Mia Papanicolaou
    A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth
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    Intelligent Orchestration
    By Gary Gregg
    Seamless and personalized customer interactions are no longer just a competitive advantage — they’re an expectation. Whether a customer is applying for a credit card, opening a bank account, or on
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    Going To the Cloud for ECM? Know Before You Go
    By Brian DeWyer
    Change is the only constant when it comes to IT applications. Specifically for Enterprise Content Management (ECM) and Robotic Process Automation (RPA), proper knowledge is a necessity before inevitab
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    A Fundamental Shift 
    By Jennifer Raml
    Remember the last time you filled out a mortgage application? If you're like most people, you probably spent hours wrestling with confusing forms, deciphering legal jargon and hunting down supporting