Bryant Duhon

Bryant Duhon is a Staff Writer and Contributing Editor at DOCUMENT Strategy, covering the latest technology trends and solutions in customer communications, marketing, customer experience, and information management markets. He was a longtime Editor, Community Manager, and Marketer at AIIM. Previously, he served as the content conductor for Prospect Builder, a marketing agency dedicated to exceeding the inbound needs of the dealer community.
OpenText Acquires Carbonite
NEWS
OpenText Strengthens Its Cloud Security Portfolio with Acquisition of Carbonite
BY Bryant Duhon
Nov. 13 2019
OpenText expands the breadth of its cloud security offerings with its announcement on November 11, 2019 to acquire Carbonite, Inc., a provider of cloud-based data backup and protection services. The purchase...
Citizen Development
October 2019
Citizen Development of Apps Is Going to Happen: Will IT Help or Will It Happen in the Shadows?
BY Bryant Duhon
Oct. 21 2019
Speed and agility have become necessary drivers for organizations to achieve their digital transformation goals. Just like many intuitive, consumer-facing tools that led to the rise of shadow information...
Do Chatbots Really Improve Customer Purchases
October 2019
Man or Machine: Do Chatbots Really Improve Customer Purchases?
BY Bryant Duhon
Oct. 3 2019
In a new study released by the Institute for Operations Research and the Management Sciences (INFORMS), they found that artificial intelligence (AI)-driven chatbots can outsell inexperienced human employees...
Nuxeo Extends Its Artificial Intelligence Service
NEWS
Nuxeo Extends Its Artificial Intelligence Service and Builds New Connectors for Content Services
BY Bryant Duhon
Sept. 10 2019
Content services software developer Nuxeo continues to add to their growing network of integrations for their cloud-native, low-code platform, introducing two new connectors, and the arrival of their AI...
Quadient Unleashes Centralized Archive to Improve
NEWS
Quadient Adds to CCM Portfolio, Unleashes Centralized Archive to Improve Customer Experience
BY Bryant Duhon
Sept. 4 2019
In early August, Quadient, a leader in the customer communications management (CCM) software market, introduced the latest addition to its CCM solution portfolio with
Trust_small
July 2015
Marketing: How Customer Personas Can Help Build Trust and Brand Loyalty
BY Bryant Duhon
July 29 2015
I find that there’s a “Zen” thing going on when it comes to content marketing—your ultimate goal is to generate a lead for your sales team. However, to most effectively do this,...
engage_small
April 2015
Putting the “Engagement” in Your Content Marketing
BY Bryant Duhon
April 17 2015
For those of you in marketing, you’ve no doubt seen the deluge of ideas, opinions, tips, strategies and advice for content marketing. Content marketing works as a way to increase leads, trust and...