Gina Armada

In today’s complex and highly regulated customer communications management (CCM) landscape, organizations face a critical decision

In today's fast-paced world, effective customer communication is not just a business obligation — it's a crucial part of the customer experience

The rapid expansion of artificial intelligence (AI) has ushered in an era of unprecedented data collection, processing and utilization. While this has propelled innovation, efficiency and convenience

Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las

A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth