digitalengagement_small
Aug. 20 2015
If you look anywhere within the technology world, the terms "Big Data" and "digital marketing" keep popping up. I confess I had a general idea as to what they all meant but had yet to see the practical... View More
collabecosystem_small
Aug. 18 2015
I’ve covered collaboration technology for many years now and have also been focusing on the people aspect of collaboration as well. After all, collaboration is between people. One thing many enterprises... View More
Trust_small
July 29 2015
I find that there’s a “Zen” thing going on when it comes to content marketing—your ultimate goal is to generate a lead for your sales team. However, to most effectively do this,... View More
KPI_small
July 27 2015
Improving customer experience is a key priority for enterprises today. To improve something, you need to have the ability to measure it. Based on your objective, measurement methodologies for... View More
overlapping_small
June 4 2015
When a vendor acquires another product and puts (vendors will say "integrate") that tool within an existing “suite,” it usually comes with a key side effect: overlapping features across multiple... View More
May 5 2015
EventEvolution Management Inc., producers of DOCUMENT Strategy Forum, is excited to announce that its 2015 Opening Keynote on Tuesday, May 12th at the Hyatt Regency, Greenwich, CT, will feature David Mario... View More
EarlyAdopt_small
April 23 2015
Last autumn, Greg Head, chief marketing officer of Infusionsoft, shared with me his concept about many in the digital marketing space. His idea was that these companies had been able to grow to the point... View More
April 21 2015
GMC Software Technology (GMC), the award-winning leader in Customer Communications Management (CCM) and output management will be sharing a host of innovative CCM solutions at DOCUMENT Strategy Forum ‘15,... View More
engage_small
April 17 2015
For those of you in marketing, you’ve no doubt seen the deluge of ideas, opinions, tips, strategies and advice for content marketing. Content marketing works as a way to increase leads, trust and... View More
journey_small
March 23 2015
For the last two years or so, a shift has been occurring—and a gap developing—in the customer communications management (a.k.a., document automation) market. More and more analysts, vendors... View More
path_small
Dec. 18 2014
December is the month where the law decrees that analysts and pundits have to make predictions for the coming year, everyone clamoring for column inches. Each hoping that it’ll be their wild speculation... View More
Dec. 9 2014
Ricoh Company, Ltd. (Ricoh) today announced that it has acquired PTI® Marketing Technologies™, a premiere SaaS (software-as-a-service) marketing asset management and marketing solutions provider.... View More
perception_small
Dec. 8 2014
After 18 years of measuring corporate reputations around the world, it is safe to say perceptions may not equal reality in an absolute sense, but there is little doubt that, over time, long-held perceptions... View More
engine
Dec. 4 2014
Content marketing continues to be a hot topic in the marketing world. While the term can mean many things to many people, we’ll take the word of industry expert and founder of the Content Marketing... View More
context_small
Nov. 11 2014
In this age of the Internet of Things (IoT), everything that can be connected will be connected. This means that information and content will be shared in real time between connected things. Behind the... View More
mobilecontent_small
Sept. 23 2014
One hot, new enterprise trend is mobile content management (MCM). Some will argue that “it’s just content management” and you don’t need the mobile descriptor. However, I believe... View More
technology_small
Sept. 22 2014
There is a tendency for us all to forget that the single unifying factor that underpins all of our organizations–whether commercial or otherwise–is that they are founded upon people. In my... View More
Genius_Bar_small
Sept. 17 2014
Are you doing enough to encourage mobility as a style of working? If you aren’t–your competitors are, and you can learn a few things from them. 1. This is not a trend; this is a new way of... View More
video_small
Aug. 25 2014
Video consumption is growing rapidly, as people access it in nontraditional ways, such as the Internet and on mobile devices. The millions of clips on YouTube prove that they also enjoy creating video... View More
hurdling_small
Aug. 22 2014
For well over a decade, organizations have been looking to print and document management initiatives as a way to reduce costs, increase employee productivity and better meet regulatory/compliance and environmental/sustainability... View More