2018-11-19

Research Minute with Allison: Magic Quadrant for Content Services Platforms 2018

    Our Editor Allison Lloyd takes a look at Gartner's 2018 Magic Quadrant for Content Services Platforms, the growth of this market, and the different approaches to platforming these products.
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      Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las
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      A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth
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      Seamless and personalized customer interactions are no longer just a competitive advantage — they’re an expectation. Whether a customer is applying for a credit card, opening a bank account, or on
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      Remember the last time you filled out a mortgage application? If you're like most people, you probably spent hours wrestling with confusing forms, deciphering legal jargon and hunting down supporting