2018-11-19

Research Minute with Allison: Magic Quadrant for Content Services Platforms 2018

Our Editor Allison Lloyd takes a look at Gartner's 2018 Magic Quadrant for Content Services Platforms, the growth of this market, and the different approaches to platforming these products.

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For more than a decade, personalization has been the dominant narrative in customer experience. Organizations invested heavily in understanding their customers. They built data lakes. They deployed an
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Despite their pivotal role in customer journeys, forms are still viewed by many organizations as operational overhead. In a digital-first era, that outdated view is a hidden drain on revenue and a gro

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