2019-07-28

Part 3: Conversation with RRD - The Convergence of Digital Experience & CCM

DOCUMENT Strategy Editor Allison Lloyd continues her conversation with Cynthia Bajana, VP of Sales, Business Communications Solutions at RRD, from DSF '19 in Anaheim, CA, tackling the subject of these converging technology segments. In this special sit-down, Cynthia covers why companies need to support cohesive customer journeys, the increasing demand for visibility in messages across all channels, and how the traditionally divided worlds of marketing and services are coming together.
  • Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las
  • A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth
  • Seamless and personalized customer interactions are no longer just a competitive advantage — they’re an expectation. Whether a customer is applying for a credit card, opening a bank account, or on
  • Change is the only constant when it comes to IT applications. Specifically for Enterprise Content Management (ECM) and Robotic Process Automation (RPA), proper knowledge is a necessity before inevitab
  • Remember the last time you filled out a mortgage application? If you're like most people, you probably spent hours wrestling with confusing forms, deciphering legal jargon and hunting down supporting