2019-07-28

Part 3: Conversation with RRD - The Convergence of Digital Experience & CCM

DOCUMENT Strategy Editor Allison Lloyd continues her conversation with Cynthia Bajana, VP of Sales, Business Communications Solutions at RRD, from DSF '19 in Anaheim, CA, tackling the subject of these converging technology segments. In this special sit-down, Cynthia covers why companies need to support cohesive customer journeys, the increasing demand for visibility in messages across all channels, and how the traditionally divided worlds of marketing and services are coming together.
RRD - Part 1 Thumbnail
Part 1: Conversation with RRD - Can Heavily Regulated Industries Leapfrog into Digital Distribution?
July 30 2019
RRD - Part 2_final Thumbnail
Part 2: Conversation with RRD - How to Overcome Legacy Challenges in the Digital Age
July 29 2019
RRD - Part 3_final Thumbnail
Part 3: Conversation with RRD - The Convergence of Digital Experience & CCM
July 28 2019
  • main
    How IDP is Reshaping CCM: Transactional and Accessible Communications
    By Ernie Crawford
    For decades, customer communications management (CCM) has focused on outbound engagement, such as statements, explanations of benefits (EOBs) and annual notifications of changes (ANOCs), delivered in
  • touchpoint
    Why Every Document Is Now a Touchpoint
    By Gary Gregg
    When I think about how far customer communications have evolved, it’s clear that we’ve entered a new era, one where the regulated document is moving from being an artifact of a transaction
  • Getting Billing ‘Just Right’
    By Mitch Anderson
    How much do I owe?  How do I pay? Where’s my bill? Are any of your customers asking these questions? If so, it might be time to rethink your utility bills. 
  • health cx
    Navigating Uncertainty
    By John Zimmerer
    Economic pressures, regulatory shifts and evolving consumer expectations are converging to create a complex environment for health insurers. Amid this turbulence, many payers are hesitant to invest in