Rob Krugman

Rob Krugman is the Chief Digital Officer for Broadridge, where he leads digital strategy and innovation to ensure brands are engaging with their customers in the digital channels they use daily. For the past two decades, he has been dedicated to innovating new solutions to help businesses get the most out of emerging digital technologies. He frequently writes about the future of omni-channel engagement, consumer preferences, identity management, and brand digitization strategies.
Bills and Statements
April 2018
5 Tips to Unleash the Customer Engagement Power of Your Bills and Statements
BY Rob Krugman
April 24 2018
Take a moment to think about the communications you receive in your mailbox or inbox. Now, which communications stand out to you? If you're like the majority of consumers, the answer is your bills and...
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    Personalization 2.0
    By Paul Abdool
    Personalizing things is not new. We have engraved items and composed personal letters and communications for centuries, but can we do this economically and efficiently?
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    Going Headless: A More Agile Approach to CCM
    By Patrick Kehoe
    It’s no secret that digital channels have become foundational to the delivery of customer communications, with customers increasingly indicating mobile apps, SMS, email and other digital delivery me
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    The Age of AI
    By Bart Peluso
    Artificial intelligence’s (AI) emergence as a transformation catalyst has redefined the landscape of industries and processes
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    Gain a Holistic View of Your Customers
    By Richard Huff
    In today’s market, customers have more choices than ever. Robust internet access has made it easier to find alternative providers
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    An Often-Overlooked Opportunity
    By Sarah-Jayne Martin
    Customer communications surrounding accounts receivable (AR), particularly those regarding overdue payments and the initiation of collections, are among the trickiest to craft given the critical