An elderly woman in a faded pink track suit recently reminded me why what we do is so important. "Susan" wanted to know if we could make her hospital bill show how much of her treatment would be covered... View More
I don't know about you, but I'm anticipating 2009 with a complex mix of trepidation and hopeful expectation. Just about everyone I know thinks that we'll be in a global recession throughout this year.... View More
For many large, regulated organizations, customer communications management (CCM) systems have quietly become one of the most expensive and limiting parts of the technology stack. According to Aspire
Before we discuss the act of creating effective and personalized customer journeys, it is important to be reminded that the term “customer journey” tells us it’s the customer’s journey. It’s not mine, not ours and not yours....
Customer Communications Management (CCM) is in serious need of transformation. Today’s customers expect more than basic personalization — they demand relevance, empathy and immediate access to information that speaks directly to them at the...
In an era defined by digital acceleration, remote work and ubiquitous cloud services, cybersecurity threats have evolved from isolated IT incidents to strategic business risks. Cybercriminals have gro
