Ever since the introduction of cloud and cloud services, we have heard the mantra to migrate the enterprise information infrastructure to the cloud. While this may be an attractive idea, there has long... View More
When posed with the question, “Are you considering an on-premises, cloud, or a hybrid approach for your content services?” most practical decision makers who are looking to gradually and safely... View More
Now more than ever, businesses are affected by state and federal regulations for compliance, particularly in regard to information security, sharing, and retention. Failing to meet these requirements may... View More
Amidst all the hype and hoopla surrounding artificial intelligence (AI), it’s often the simple practicalities that get lost along the way. We spend much of our professional lives talking to organizations... View More
It's been a little more than two months since the enforcement of the European Union's new General Data Protection Regulation (GDPR) began. This regulation was passed in 2016, requiring all businesses and... View More
For more than a decade, personalization has been the dominant narrative in customer experience. Organizations invested heavily in understanding their customers. They built data lakes. They deployed an
In 2026, many organizations are still trying to meet modern expectations with yesterday's siloed content operating model. Until that changes, the gap between what customers expect and what organizations can deliver will continue to widen
Test data strategy belongs in boardroom discussions, not buried in technical specifications. But here's what actually happens: executives assume IT has it handled, middle managers inherit whatever st
Despite their pivotal role in customer journeys, forms are still viewed by many organizations as operational overhead. In a digital-first era, that outdated view is a hidden drain on revenue and a gro
