Andrew Hellard

Andrew Hellard is marketing manager at GMC Software Technology. His responsibilities include the global go-to-market strategy for insurance, as well as evolving solutions to meet the changing needs of insurance customer communications. He has 10 years of experience in insurance, as well as 15 years of experience in software development and team leadership. He holds a B.S. from Miami University and an MBA from The Ohio State University.
digitalcommunications
June 2016
Communications Privacy Is Data Privacy
BY Andrew Hellard
June 21 2016
Digital communications have exposed a company to huge fines as well as public embarrassment and customer attrition. These dangers are not new. Traditional paper communications could have had the same effect....
insurance
March 2016
Why Are Insurers So Focused on Customer Experience?
BY Andrew Hellard
March 30 2016
You do not have to search hard to find recent examples of insurance companies announcing a focus on customer experience. For example, the major US health insurer, Aetna, recently opened two in-house multicultural...
  • main
    How IDP is Reshaping CCM: Transactional and Accessible Communications
    By Ernie Crawford
    For decades, customer communications management (CCM) has focused on outbound engagement, such as statements, explanations of benefits (EOBs) and annual notifications of changes (ANOCs), delivered in
  • touchpoint
    Why Every Document Is Now a Touchpoint
    By Gary Gregg
    When I think about how far customer communications have evolved, it’s clear that we’ve entered a new era, one where the regulated document is moving from being an artifact of a transaction
  • Getting Billing ‘Just Right’
    By Mitch Anderson
    How much do I owe?  How do I pay? Where’s my bill? Are any of your customers asking these questions? If so, it might be time to rethink your utility bills. 
  • health cx
    Navigating Uncertainty
    By John Zimmerer
    Economic pressures, regulatory shifts and evolving consumer expectations are converging to create a complex environment for health insurers. Amid this turbulence, many payers are hesitant to invest in