Pat Nolan

Pat Nolan is a Research Analyst for the Customer Communications Advisory Service at Keypoint Intelligence – InfoTrends, with a focus on marketing communications and multi-channel campaign technology. Within this role, he supports the annual research process, consulting initiatives, and reports on market developments. Prior to joining the company, Pat worked as a Marketing and Communications Specialist—first in the information technology (IT) space and, more recently, for a boutique coffee company. His focus at both companies was growing and cultivating client relationships.
Integrating Marketing and Transactional Communicat
November 2017
Integrating Marketing and Transactional Communications: Is This Still a Growing Strategy?
BY David Stabel|Pat Nolan
Nov. 30 2017
In two recent studies on the annual state of the transactional and marketing communications markets, respectively, we surveyed a total of 8,000 consumers and 1,200 enterprise professionals across North...
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    By Patrick Kehoe
    Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las
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    A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth
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    Intelligent Orchestration
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    Going To the Cloud for ECM? Know Before You Go
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    A Fundamental Shift 
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    Remember the last time you filled out a mortgage application? If you're like most people, you probably spent hours wrestling with confusing forms, deciphering legal jargon and hunting down supporting