Lynne Andrews

Lynne Andrews is Vice President of Product Development for RRD's Business Communications Solutions, overseeing strategy and solutions for multi-channel customer communications. Lynne offers decades of experience helping businesses seamlessly integrate tools and technology to provide better engagement for their customers. She is currently located in St. Charles, Illinois.
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Spring Digital Issue 2019
Alexa, What's Our Voice-Activated Communications Strategy?
BY Lynne Andrews
May 9 2019
Customer communications have transformed into conversations. This is because outbound marketing monologues are being replaced by customer-initiated dialogues. For brands, this means taking another look...
  • AI
    AI Is Shaping the Future of Translation in Communications
    By Patrick Kehoe
    Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las
  • balance
    Striking a Balance
    By Liz Stephen and Mia Papanicolaou
    A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth
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    Intelligent Orchestration
    By Gary Gregg
    Seamless and personalized customer interactions are no longer just a competitive advantage — they’re an expectation. Whether a customer is applying for a credit card, opening a bank account, or on
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    Going To the Cloud for ECM? Know Before You Go
    By Brian DeWyer
    Change is the only constant when it comes to IT applications. Specifically for Enterprise Content Management (ECM) and Robotic Process Automation (RPA), proper knowledge is a necessity before inevitab
  • top read
    A Fundamental Shift 
    By Jennifer Raml
    Remember the last time you filled out a mortgage application? If you're like most people, you probably spent hours wrestling with confusing forms, deciphering legal jargon and hunting down supporting