Antoine Hemon-Laurens

Antoine Hemon-Laurens is a customer communications expert at GMC Software Technology. His role at GMC Software is to drive solution strategy to help enterprises better engage with their customers. He focuses on mobile solutions, customer engagement and digital signatures to help enterprises grow their revenues and reduce their operational costs.
messageapp
May 2016
Enterprise Messaging Apps May Be the New Face of Customer Communications
BY Antoine Hemon-Laurens
May 26 2016
Millennials are setting a new trend using popular messaging applications, such as WeChat, WhatsApp, or Facebook Messenger, to communicate, pay, and exchange information not only with their peers but also...
nativeapps
March 2016
Native Mobile Apps Have Become a Brand New Communication Channel
BY Antoine Hemon-Laurens
March 8 2016
Every day, people look at their smartphones more than 150 times on average. We are using smartphones to work; to shop; to take pictures and videos; to interact with our colleagues, friends and family;...
  • AI
    AI Is Shaping the Future of Translation in Communications
    By Patrick Kehoe
    Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las
  • balance
    Striking a Balance
    By Liz Stephen and Mia Papanicolaou
    A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth
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    Intelligent Orchestration
    By Gary Gregg
    Seamless and personalized customer interactions are no longer just a competitive advantage — they’re an expectation. Whether a customer is applying for a credit card, opening a bank account, or on
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    Going To the Cloud for ECM? Know Before You Go
    By Brian DeWyer
    Change is the only constant when it comes to IT applications. Specifically for Enterprise Content Management (ECM) and Robotic Process Automation (RPA), proper knowledge is a necessity before inevitab
  • top read
    A Fundamental Shift 
    By Jennifer Raml
    Remember the last time you filled out a mortgage application? If you're like most people, you probably spent hours wrestling with confusing forms, deciphering legal jargon and hunting down supporting