Erik Raper

Erik Raper heads Paragon’s Marketing and Advisory Services teams across focused industries. In this role, he leads his team to bring deep industry experience, rigorous analytical capabilities and a pragmatic mindset to clients’ most complex business problems. His team of marketing and strategy professionals work with Paragon’s industry leaders in the development of key go-to-market solutions, which align to Paragon's strengths and are essential to achieving clients’ business imperatives.
personalization
October 2016
Gain the Advantage: The Power of Personalization
BY Erik Raper
Oct. 19 2016
Once upon a time, healthcare payer communications with its members was transaction-oriented and compliance-driven. Today, as the healthcare payer landscape embraces personalized communications technologies...
satisfaction
April 2016
The Digital Customer: Client Engagement in the Data Age
BY Erik Raper
April 26 2016
According to the American Management Association, a great appeal of customer-centricity is that it takes very little business acumen to grasp its core concept: Focus intensely on customers, aligning your...
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    Personalization 2.0
    By Paul Abdool
    Personalizing things is not new. We have engraved items and composed personal letters and communications for centuries, but can we do this economically and efficiently?
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    Going Headless: A More Agile Approach to CCM
    By Patrick Kehoe
    It’s no secret that digital channels have become foundational to the delivery of customer communications, with customers increasingly indicating mobile apps, SMS, email and other digital delivery me
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    The Age of AI
    By Bart Peluso
    Artificial intelligence’s (AI) emergence as a transformation catalyst has redefined the landscape of industries and processes
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    Gain a Holistic View of Your Customers
    By Richard Huff
    In today’s market, customers have more choices than ever. Robust internet access has made it easier to find alternative providers
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    An Often-Overlooked Opportunity
    By Sarah-Jayne Martin
    Customer communications surrounding accounts receivable (AR), particularly those regarding overdue payments and the initiation of collections, are among the trickiest to craft given the critical