Erik Raper

Erik Raper heads Paragon’s Marketing and Advisory Services teams across focused industries. In this role, he leads his team to bring deep industry experience, rigorous analytical capabilities and a pragmatic mindset to clients’ most complex business problems. His team of marketing and strategy professionals work with Paragon’s industry leaders in the development of key go-to-market solutions, which align to Paragon's strengths and are essential to achieving clients’ business imperatives.
personalization
October 2016
Gain the Advantage: The Power of Personalization
BY Erik Raper
Oct. 19 2016
Once upon a time, healthcare payer communications with its members was transaction-oriented and compliance-driven. Today, as the healthcare payer landscape embraces personalized communications technologies...
satisfaction
April 2016
The Digital Customer: Client Engagement in the Data Age
BY Erik Raper
April 26 2016
According to the American Management Association, a great appeal of customer-centricity is that it takes very little business acumen to grasp its core concept: Focus intensely on customers, aligning your...
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    Hybrid Test Data Strategies
    By Jennifer Raml
    Test data strategy belongs in boardroom discussions, not buried in technical specifications. But here's what actually happens: executives assume IT has it handled, middle managers inherit whatever st
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    Forms That Fuel Growth
    By Andrew Stevens
    Despite their pivotal role in customer journeys, forms are still viewed by many organizations as operational overhead. In a digital-first era, that outdated view is a hidden drain on revenue and a gro
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    The Agent Is the Interface: How Agentic AI Is Rewriting the Rules of CCM
    By OSG
    2026 isn’t a year of incremental improvements in customer communications. It’s the year AI stops assisting and starts acting, and for CCM practitioners
  • The Next Architectural Leap in Document AI
    By Andrew Bird
    The current state of AI document processing follows a recognizable pattern. An organization crafts a prompt — often quite sophisticated with detailed instructions and examples — passes it to a lar
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    The Essential Role of Welcome Kits in Member Enrollment and Retention
    By Jason Pothen
    Here are the top 7 ways a dynamic, custom welcome kit can help you maintain and grow your membership rates, improve engagement and keep your members satisfied