Jeroen Huinink

Jeroen Huinink is Vice President of Product Marketing at Lexmark Enterprise Software. He has global responsibility for the customer communications and electronic signature product lines. With 18+ years of industry experience, he has a deep understanding of the space and currently focuses on helping organizations make the digital transformation. Jeroen holds a master’s degree in computing science from the Radboud University, Nijmegen, the Netherlands, where he also lives with his wife and three teenage boys.
employeesdigital
July 2016
Use Digital Transformation to Empower Employees and Fuel Customer Experience
BY Jeroen Huinink
July 28 2016
Customer expectations are at an all-time high, placing added pressure on organizations everywhere. In turn, organizations have high expectations of their employees—to do their jobs quickly, accurately,...
customerfocus
June 2016
A Focus on the Customer Is Key to Digital Transformation Success
BY Jeroen Huinink
June 14 2016
In today’s 24/7 omni-channel world, consumers routinely have anytime, anywhere access to information about the brands, products, and services they’re interested in. It’s this access that...
start
April 2016
You Had Me at Digital: Start with Customer Communications and E-Signatures
BY Jeroen Huinink
April 27 2016
In today's business environment, everyone's talking about "digital strategy," "digital agility" and “digital transformation," but what does it all mean? You know you need it, but until you understand...
  • AI
    AI Is Shaping the Future of Translation in Communications
    By Patrick Kehoe
    Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las
  • balance
    Striking a Balance
    By Liz Stephen and Mia Papanicolaou
    A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth
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    Intelligent Orchestration
    By Gary Gregg
    Seamless and personalized customer interactions are no longer just a competitive advantage — they’re an expectation. Whether a customer is applying for a credit card, opening a bank account, or on
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    Going To the Cloud for ECM? Know Before You Go
    By Brian DeWyer
    Change is the only constant when it comes to IT applications. Specifically for Enterprise Content Management (ECM) and Robotic Process Automation (RPA), proper knowledge is a necessity before inevitab
  • top read
    A Fundamental Shift 
    By Jennifer Raml
    Remember the last time you filled out a mortgage application? If you're like most people, you probably spent hours wrestling with confusing forms, deciphering legal jargon and hunting down supporting