Matt Mullen

Matt has been deep in the weeds of the software industry since the mid-1990s. He started out as a developer, before consulting and implementing software for government agencies and then working on the sales and marketing side of the industry. For the last few years, Matt has been an industry research analyst, focusing on sales and marketing technology, advising large enterprises and software vendors alike on emerging technology, market intelligence and organizational strategy.


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FEATURES
Why Everybody Needs to be Best Friends with IT
BY Matt Mullen
Aug. 15 2014
A few weeks ago while attending a digital marketing conference, I was struck by a slightly strange presentation taking place on the stage, just a few feet in front of me. Discussing an apparently fruitful...
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FEATURES
Disruption: Shouldn’t Improvement Be Our Goal?
BY Matt Mullen
July 16 2014
It’s around a decade ago that I took my first job in London. Now, London is a massive city. These days, I live over in East London–I hasten to add, not cool East London, more workaday East...
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FEATURES
Singularity: The Race Toward a Single View of the Customer
BY Matt Mullen
June 17 2014
If there is one thing that the technology industry has never been short of, then that would be big ideas. Regardless of how on many occasions, perhaps most, the realization of those ideas falls short of...
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FEATURES
How Your Customers Are Re-Engineering Your Business on Your Behalf
BY Matt Mullen
May 28 2014
The term silo has become something of a stop word; a term that when we hear it or read it, we almost begin to lose concentration (or for that matter, consciousness) from what other part of the message...
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FEATURES
Why Social Business Is About Enhancement the Second Time Around, Not Replacement
BY Matt Mullen
April 17 2014
Recently, the Washington Post published an article about the continued use of \"autopen\" technology in government offices in Washington. The technology, originally deployed back in the 1930s, allows paper...
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  • data
    Data Privacy & Sovereignty
    By Eric Riz
    The rapid expansion of artificial intelligence (AI) has ushered in an era of unprecedented data collection, processing and utilization. While this has propelled innovation, efficiency and convenience
  • AI
    AI Is Shaping the Future of Translation in Communications
    By Patrick Kehoe
    Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las
  • balance
    Striking a Balance
    By Liz Stephen and Mia Papanicolaou
    A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth
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    Intelligent Orchestration
    By Gary Gregg
    Seamless and personalized customer interactions are no longer just a competitive advantage — they’re an expectation. Whether a customer is applying for a credit card, opening a bank account, or on
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    Going To the Cloud for ECM? Know Before You Go
    By Brian DeWyer
    Change is the only constant when it comes to IT applications. Specifically for Enterprise Content Management (ECM) and Robotic Process Automation (RPA), proper knowledge is a necessity before inevitab