Cynthia Bajana

Cynthia Bajana serves as a Vice President of Sales for RRD’s Business Communications Solutions division. She is responsible for over $100 million in revenue, successfully leading her team in acquisition, retention, and key account growth in financial services, telecommunications, utilities, and business process outsourcing industries. With over 18 years of experience, Cynthia is an expert in the client communications industry and her responsibilities also include sales and marketing of RRD’s Hosted Customer Communications Platform.
Mobile-Centric Design
Sept. 26 2018
In 2018, nearly 75% of consumers own a smart phone, with many of these individuals plugged in at all times. As a result, the market has adapted, and new technologies have increased the number of channels...
  • Test data strategy belongs in boardroom discussions, not buried in technical specifications. But here's what actually happens: executives assume IT has it handled, middle managers inherit whatever st
  • Despite their pivotal role in customer journeys, forms are still viewed by many organizations as operational overhead. In a digital-first era, that outdated view is a hidden drain on revenue and a gro
  • By OSG
    2026 isn’t a year of incremental improvements in customer communications. It’s the year AI stops assisting and starts acting, and for CCM practitioners
  • The current state of AI document processing follows a recognizable pattern. An organization crafts a prompt — often quite sophisticated with detailed instructions and examples — passes it to a lar
  • Here are the top 7 ways a dynamic, custom welcome kit can help you maintain and grow your membership rates, improve engagement and keep your members satisfied