John Zimmerer

John Zimmerer is the Senior Director of Marketing at Topdown, where he leads market research and outreach efforts for the company's customer communications management (CCM) and digital customer experience products. Most recently, John has been researching and writing about the future direction of the technologies that power customer experience and is regarded as a thought leader in this area.

July 2019

Here's the Secret to the Mythical Digital Experience Platform

BY John Zimmerer

July 30 2019

Analysts from the leading research firms—who examine the latest use cases for mission-critical customer journeys—are beginning to arrive at the same conclusion: Software products and platforms...

Going Headless: A More Agile Approach to CCM

By Patrick Kehoe

It’s no secret that digital channels have become foundational to the delivery of customer communications, with customers increasingly indicating mobile apps, SMS, email and other digital delivery me
The Age of AI

By Bart Peluso

Artificial intelligence’s (AI) emergence as a transformation catalyst has redefined the landscape of industries and processes
Gain a Holistic View of Your Customers

By Richard Huff

In today’s market, customers have more choices than ever. Robust internet access has made it easier to find alternative providers
An Often-Overlooked Opportunity

By Sarah-Jayne Martin

Customer communications surrounding accounts receivable (AR), particularly those regarding overdue payments and the initiation of collections, are among the trickiest to craft given the critical
Key SaaS Intelligent Information Management

By John Harney

In the digital transformation era, what most needs digitization is multiform content. Enterprise content management systems (CMSes) are how that will get done

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