John Zimmerer

John Zimmerer is the Senior Director of Marketing at Topdown, where he leads market research and outreach efforts for the company's customer communications management (CCM) and digital customer experience products. Most recently, John has been researching and writing about the future direction of the technologies that power customer experience and is regarded as a thought leader in this area.
Digital Experience Platform
July 2019
Here's the Secret to the Mythical Digital Experience Platform
BY John Zimmerer
July 30 2019
Analysts from the leading research firms—who examine the latest use cases for mission-critical customer journeys—are beginning to arrive at the same conclusion: Software products and platforms...
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    The State of Customer Conversations
    By Scott Draeger
    With millennials set to make up 75% of the global workforce by 2025, we wanted to break down how perspectives are shifting. Here are the four most important takeaways from this year’s survey
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    Keeping an Eye on CX in 2024
    By Sally Schulte
    Customer Experience (CX) is not a new concept. It’s been around long enough for some analysts to predict that Customer Experience is “out” and Customer Effort (CE) is “in” (and both have an
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    Combatting Document Fraud with IDP
    By Nicos Vekiarides
    Document fraud is an age-old problem that is becoming more complicated as technology becomes more sophisticated
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    No Shortcuts Allowed
    By Robert Linsky
    Bills, invoices and statements are opened, read and acted upon by nearly everyone. So too are letters and notices — some surveys say up to 99%
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    The Road Ahead
    By Avi Greenfield
    In today’s fast-paced world, patience is a rare commodity, especially when dealing with the cumbersome task of filling out forms. Whether paper or digital, forms are often seen as necessary evils