Ross Kittlety

ROSS KITTLETY is Head of CCM at Paragon Customer Communications. For more, information, visit www.paragon-cc.co.uk.
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Dec. 16 2020
Organizations have a unique opportunity to position themselves at the forefront of the longer-term transition in customer behavior
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May 6 2020
Will it be abandoned, or will addressing a few issues spur growth?
  • In today’s complex and highly regulated customer communications management (CCM) landscape, organizations face a critical decision
  • In today's fast-paced world, effective customer communication is not just a business obligation — it's a crucial part of the customer experience
  • The rapid expansion of artificial intelligence (AI) has ushered in an era of unprecedented data collection, processing and utilization. While this has propelled innovation, efficiency and convenience
  • Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las
  • A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth