Derek Blaszak

Derek Blaszak, Director of Business Development at Element, a fully integrated marketing agency, blends strategic vision with hands-on execution to drive impactful digital marketing campaigns. With over 15 years of experience integrating sales and marketing, he has helped hundreds of clients across multiple industries grow their businesses.
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FEATURES
The Key to Integrated Marketing Success
BY Derek Blaszak
Aug. 1 2024
Measuring the success of your integrated marketing campaign should include a thorough, big-picture understanding of your efforts rather than simply reviewing individual channel data
  • Generative AI
    By Liz Stephen and Mia Papanicolaou
    Generative AI (GenAI) is set to revolutionize the Customer Communications Management (CCM) industry, driving profound changes in how businesses interact with their customers
  • What it Takes to be Effective with Gen AI
    By Atif Khan
    Editor’s Note: This is part 2 of a 3-part series on AI in CCM. You can find part 1 in our Spring issue. Look for part 3 in the next issue
  • Screenshot 2024-10-01 at 11.49.09 AM
    RPA and AI: Why Your Business Needs Both
    By Brian DeWyer
    Today, executives are excited about the promise of artificial intelligence (AI) to help their businesses grow and innovate, potentially transforming every part of work, delighting customers with new e
  • Screenshot 2024-10-01 at 11.11.34 AM
    Embark on a Journey to Next-Level Personalization
    By Stephanie Pieruccini
    Personalization is the core of what we do in CCM, and we do this on a scale that still requires specialized software that cannot be replaced by marketing or office editing tools. The number of persona
  • Screenshot 2024-09-19 at 10.57.27 AM
    Normalizing the Spaghetti Bowl of Document Processing Tools
    By Ernie Crawford
    In today's fast-paced business environment, the future of efficiency and productivity is automation