Scott Brinker

Mr. Brinker is a co-founder and CTO of ion interactive and the author of the Chief Marketing Technologist blog, where he writes about the intersection of marketing and technology. He holds degrees in computer science from Columbia and Harvard and an MBA from MIT Sloan.

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FEATURES
The Four Quadrants of Marketing Management
BY Scott Brinker
July 8 2014
Having spent many years in the “conversion optimization” subdiscipline of marketing—a forerunner to what is now known as “growth hacking” in some circles—I’ve...
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    So, You Want My Business? Listen to My Story.
    By Bob Larrivee
    I have had the pleasure of working in the information management and process automation fields for near 40 years. During this time, I held many different positions, two of which really opened my eyes
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    A Deep Dive into Intelligent Document Processing
    By Dr. Ryan Ries
    Generative AI (Gen AI) has captured the imagination of industries worldwide, but the true potential lies in its practical applications
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    An In-Depth Look:
    By Gilad David Maayan
    Digital Asset Management (DAM) is a system designed for organizing, storing and retrieving media files and managing digital rights and permissions. DAM systems have become a core component of creative
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    Enterprise Content Management Software: Build or Buy?
    By Brian DeWyer
    Is Generative AI tipping the scales in favor of building Enterprise Content Management (ECM) software, or will it ever get to that point?
  • The Big Data Revolution
    By Martin Verges
    Information technology has undergone a major transformation in recent years, sparked by the rise of “big data.”