Scott Brinker

Mr. Brinker is a co-founder and CTO of ion interactive and the author of the Chief Marketing Technologist blog, where he writes about the intersection of marketing and technology. He holds degrees in computer science from Columbia and Harvard and an MBA from MIT Sloan.

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The Four Quadrants of Marketing Management

BY Scott Brinker

July 8 2014

Having spent many years in the “conversion optimization” subdiscipline of marketing—a forerunner to what is now known as “growth hacking” in some circles—I’ve...

Meeting Today’s Change Management Demands

By Patrick Kehoe

Big or small, these changes are incredibly costly and time consuming to implement, hampering agility and efficiency of marketing and customer management teams
AI: Not A Revolution — A Re-Creation of Reality

By John Harney

To think about AI in terms of previous multiplicative measurements of data growth and tech capability like Moore’s Law is delimiting. Incremental improvements don’t produce breakthroughs
5 Things ECM Practitioners Can Learn from IT Documentation

By Gilad David Maayan

Enterprise content management (ECM) is a strategic approach to managing an organization's information, supporting processes for creating, capturing, delivering and archiving content
The Benefits of Unifying Your Intelligent Automation Systems

By Brian DeWyer
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By Gary Gregg

As we stand at the forefront of a rapidly changing digital landscape, customer communications management (CCM) is facing a critical inflection point. The way businesses communicate with their customer

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Creating a Governance Policy Checklist

The Human Element of Interaction with Generative AI

How Inbound Capture Fits into Total Experience Management

5 Things ECM Practitioners Can Learn from IT Documentation

Meeting Today’s Change Management Demands