Scott Brinker

Mr. Brinker is a co-founder and CTO of ion interactive and the author of the Chief Marketing Technologist blog, where he writes about the intersection of marketing and technology. He holds degrees in computer science from Columbia and Harvard and an MBA from MIT Sloan.

FEATURES

The Four Quadrants of Marketing Management

BY Scott Brinker

July 8 2014

Having spent many years in the “conversion optimization” subdiscipline of marketing—a forerunner to what is now known as “growth hacking” in some circles—I’ve...

Transforming Forms and Documents for the Modern Era
By Angele Taylor
Artificial intelligence (AI) is such a fast-moving piece of technology that it is hard to keep up with everything that it can do. The features that are front end center are the multimedia production c
Central Control of Customer Communications Drives Consistent Experiences Across Channels
Trust is the foundation of every strong customer relationship, but it’s fragile. It can take years of consistent positive interactions to build, and only one or two poor experiences to undo. The mos
How Are CCM Leaders Managing True Section 508 Compliance?
By Ernie Crawford
Federal agencies, state and local governments and public colleges and universities are legally required to ensure their digital content, including digital documents and communications, are accessible
The Future of Insurance Communications
By Jason Pothen
As competition increases in the insurance industry, the market is experiencing saturation with products, options and competitive alternatives
8 Information Management Best Practices
By Joy Anderson
Information management is an essential element of every organization. It involves the application of technology and procedures to make sure that information is accessible and useful

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8 Information Management Best Practices

CCM: In-House or Outsource?

Data Privacy & Sovereignty

How Are CCM Leaders Managing True Section 508 Compliance?

The Future of Insurance Communications

Smart Communications Simplifies Digital Archiving with Launch of SmartHUB™