Cheryl McKinnon

Ms. McKinnon is a principal analyst at Forrester Research, serving the needs of Enterprise Architecture Professionals. She is an expert in records management, information governance and eDiscovery. She brings a broad perspective to this role, with deep experience in many areas of content and information management, including ECM, social media, collaboration and standards.

FEATURES
It's a Digital-First World: Five Trends Reshaping Records Management As You Know It
BY Cheryl McKinnon
June 20 2013
Enterprise architecture professionals and records management professionals must be open to collaboration, cross-functional business and technical roadmap development and be willing to identify, explore...
  • CCM: In-House or Outsource?
    By Bryan Matlock
    In today’s complex and highly regulated customer communications management (CCM) landscape, organizations face a critical decision
  • quad
    Are Your CCM Systems Costing You More Than You Know?
    By Avi Greenfield
    In today's fast-paced world, effective customer communication is not just a business obligation — it's a crucial part of the customer experience
  • data
    Data Privacy & Sovereignty
    By Eric Riz
    The rapid expansion of artificial intelligence (AI) has ushered in an era of unprecedented data collection, processing and utilization. While this has propelled innovation, efficiency and convenience
  • AI
    AI Is Shaping the Future of Translation in Communications
    By Patrick Kehoe
    Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las
  • balance
    Striking a Balance
    By Liz Stephen and Mia Papanicolaou
    A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth