Ms. McKinnon is a principal analyst at Forrester Research, serving the needs of Enterprise Architecture Professionals. She is an expert in records management, information governance and eDiscovery. She brings a broad perspective to this role, with deep experience in many areas of content and information management, including ECM, social media, collaboration and standards.
Enterprise architecture professionals and records management professionals must be open to collaboration, cross-functional business and technical roadmap development and be willing to identify, explore...
We have spent more than two decades in customer communications and we have watched every version of the upgrade cycle in customer communications management (CCM).Templates got more sophisticated, comp
The customer starts an address change on mobile, gets halfway through, switches to the website, and is told they are missing a document they already uploaded. They open chat, where the bot confidently
Over the course of my career as a CIO in a highly regulated industry, I have personally overseen millions of dollars in enterprise content management (ECM) investments. Platforms. Migrations. Integrat
Customer experience (CX) has become a defining measure of success across industries, and insurance is no exception. Today, loyalty and brand affinity are shaped not just by price alone,