Part 1 of Mr. Krishna's column dealt with the 'acquire' and 'serve' sections of the customer life cycle with in-depth analysis of microsites and social media (read part 1). Part 2 cinches up the cycle... View More
The acquire-serve-grow customer life cycle discussed in the previous paper continues to be just as valid as your web management strategies evolve and your web presence becomes more engaging, interactive... View More
Last time, in Part 1, Mukul analyzed how to acquire customers, which is "The Foundation for Your Web Strategy." Part 2 moves onto the next two steps: serving customers by engaging customer dynamics and... View More
Organizations are increasingly channeling the power of the web to advance their marketing strategies. Even in these times, customer acquisition remains top-of-mind for key managers, but it should never... View More
Web content management (WCM) initiatives still prove to be a good strategic investment, despite the current economy. Given the web's continued dominance as a main channel for companies to interact with... View More
As Internet crime becomes more intrusive, annoying, viral and widespread, the problem of governing Internet conduct likewise becomes more problematic, particularly in the area of law enforcement, which... View More
A key to effective decision making in organizations is the ability to quickly access correct information in order to make decisions in a timely manner to support customer requirements, to meet service... View More
Can you imagine a world without paper in today's corporate office? But the idea of a paperless society will not happen in our lifetime. The futurists who were ushering in the age of the paperless society... View More
Part 1 discusses Digital Media revolution, the challenges resulting from the boon of digital offerings, as well as what companies need to consider when trying to come up with the "next killer application."... View More
As companies grow, processes and systems that operate well at a certain capacity often cannot keep up with larger demand, which inevitably complicates workflows and slows operations
When we look at evolving customer communications, we often focus on improving the experience by adding new delivery channels, improving content by adding color and variable images based on the audienc
In a world where data breaches are a daily reality, safeguarding critical communications — like bills, invoices and healthcare documents — has become paramount. With sensitive personally identifia
A dashboard that consolidates data from all of your applications and systems into a single view is critical to optimizing performance and avoiding dangers
As companies strive to meet customer expectations, it’s no surprise that communications have become a focus to ensure customer needs are met and that customer experience is seamless across touchpoints
