SAP AG (NYSE: SAP) and Open Text (NASDAQ: OTEX, TSX: OTC), a global leader in enterprise content management (ECM), announced the third major expansion of an already successful strategic relationship to... View More
acadami and Xplor Canada are pleased to announce the first Electronic Document Associates in Canada. The graduates attended the Document Systems Life Cycle course, thus completing the trio of acadami education... View More
Solimar Systems, Inc., a leading global provider of production printing and secure electronic document delivery solutions, has announced enhanced functionality for its SOLsearcher Enterprise (SSE) product.... View More
Many are pleased to see the passing of 2009, a challenging year by all standards. The majority of the firms Madison Advisors has worked with in the past year have identified that cutting cost is still... View More
Most businesses long ago accepted that to compete in the modern world, they were obliged to provide a website with the details of their products and services. However, the static pages of earlier times... View More
Summer has come and gone, and economic conditions seem marginally better than they were when I wrote my February column (I think the terminology is "less worse"). To survive the recession, most companies... View More
In the words of Tom Friedman, "The world is flat." Globalization of business, the movement toward distributed teams and the increasing number of people working from home is a fact of life. This profoundly... View More
Part 1 of Mr. Krishna's column dealt with the 'acquire' and 'serve' sections of the customer life cycle with in-depth analysis of microsites and social media (read part 1). Part 2 cinches up the cycle... View More
The acquire-serve-grow customer life cycle discussed in the previous paper continues to be just as valid as your web management strategies evolve and your web presence becomes more engaging, interactive... View More
Last time, in Part 1, Mukul analyzed how to acquire customers, which is "The Foundation for Your Web Strategy." Part 2 moves onto the next two steps: serving customers by engaging customer dynamics and... View More
Organizations are increasingly channeling the power of the web to advance their marketing strategies. Even in these times, customer acquisition remains top-of-mind for key managers, but it should never... View More
A key to effective decision making in organizations is the ability to quickly access correct information in order to make decisions in a timely manner to support customer requirements, to meet service... View More
Web content management (WCM) initiatives still prove to be a good strategic investment, despite the current economy. Given the web's continued dominance as a main channel for companies to interact with... View More
As Internet crime becomes more intrusive, annoying, viral and widespread, the problem of governing Internet conduct likewise becomes more problematic, particularly in the area of law enforcement, which... View More
Can you imagine a world without paper in today's corporate office? But the idea of a paperless society will not happen in our lifetime. The futurists who were ushering in the age of the paperless society... View More
Part 1 discusses Digital Media revolution, the challenges resulting from the boon of digital offerings, as well as what companies need to consider when trying to come up with the "next killer application."... View More
For many large, regulated organizations, customer communications management (CCM) systems have quietly become one of the most expensive and limiting parts of the technology stack. According to Aspire
Before we discuss the act of creating effective and personalized customer journeys, it is important to be reminded that the term “customer journey” tells us it’s the customer’s journey. It’s not mine, not ours and not yours....
Customer Communications Management (CCM) is in serious need of transformation. Today’s customers expect more than basic personalization — they demand relevance, empathy and immediate access to information that speaks directly to them at the...
In an era defined by digital acceleration, remote work and ubiquitous cloud services, cybersecurity threats have evolved from isolated IT incidents to strategic business risks. Cybercriminals have gro
