2019-08-01

Part 2: Conversation with OpenText - What Is a Digital Experience Platform?

DOCUMENT Strategy Editor Allison Lloyd continues her conversation with Guy Hellier, VP of Product Management, Customer Experience Management (CEM) at OpenText, from DSF '19 in Anaheim, CA to unpack what a digital experience (DX) platform really means. In this video, Guy discusses why the DX platform is not just one thing, the role it plays in building a roadmap for a complete digital foundation, and how integration services fit into the bigger picture of a DX platform. For more information about OpenText, visit www.opentext.com/exstream16.
  • The potential of generative AI to positively impact how we work and live is massive
  • You may wonder why an old content management guy is writing about generative AI and LLMs
  • Generative AI (GenAI) is set to revolutionize the Customer Communications Management (CCM) industry, driving profound changes in how businesses interact with their customers
  • Editor’s Note: This is part 2 of a 3-part series on AI in CCM. You can find part 1 in our Spring issue. Look for part 3 in the next issue
  • Today, executives are excited about the promise of artificial intelligence (AI) to help their businesses grow and innovate, potentially transforming every part of work, delighting customers with new e