2016-08-15

Research Minute with Allison - Gartner's Market Guide for Customer Journey Analytics

Our Editor Allison Lloyd covers Gartner's Market Guide for Customer Journey Analytics, the technology landscape, and best practices to consider.

AI Is Shaping the Future of Translation in Communications

By Patrick Kehoe

Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las
Striking a Balance

By Liz Stephen and Mia Papanicolaou

A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth
Intelligent Orchestration

By Gary Gregg

Seamless and personalized customer interactions are no longer just a competitive advantage — they’re an expectation. Whether a customer is applying for a credit card, opening a bank account, or on
Going To the Cloud for ECM? Know Before You Go

By Brian DeWyer

Change is the only constant when it comes to IT applications. Specifically for Enterprise Content Management (ECM) and Robotic Process Automation (RPA), proper knowledge is a necessity before inevitab
A Fundamental Shift

By Jennifer Raml

Remember the last time you filled out a mortgage application? If you're like most people, you probably spent hours wrestling with confusing forms, deciphering legal jargon and hunting down supporting