Marci Maddox

Marci Maddox is the Research Director for IDC's Enterprise Content Strategies program, responsible for content workflow and content technologies research, including the evolution of managing enterprise content, customer communications, content sharing and collaboration, e-signature, forms, and capture solutions. Leveraging 15 years in content and process applications at companies like OpenText and Vignette, Marci also helped clients to realize the future of AI, IoT, and cloud benefits for industry solutions as the Global Portfolio Manager, Industry Select ISVs for IBM's Watson and Cloud Platform. She has a B.S. in Computer Science from the University of Texas, an MBA in e-Business, and is a frequent speaker, presenter, and moderator at industry conferences as well as publishing to a variety of media outlets.
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Fall & Winter Digital Issue 2019
The Future of Communications in the Agile, Liquid Enterprise
BY Marci Maddox
Dec. 10 2019
Almost four years into this vision, we expect that customer communications as we know it today will evolve into more vibrant conversations. The cloud, artificial intelligence (AI), data intelligence, and...
Dropbox Work Spaces
October 2019
Dropbox Launches Spaces, Reinvents Itself with Intelligent Team Workspaces
BY Marci Maddox
Oct. 28 2019
Previewed back in June, Dropbox formally unveiled the biggest change to its platform at their user event on September 25 with the arrival of Dropbox Spaces. These smart workspaces are designed to help...
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Spring Digital Issue 2019
Finding the Right Digital Transformation Lens for Your CCM Project
BY Marci Maddox
May 7 2019
What has the biggest impact on the success of a customer communications management (CCM) project: people, process, or technology? The reality is that it takes a champion within the organization who can...
CCM Maturity for AI
January 2019
Is Your CCM Strategy Mature Enough to Take On AI Innovation?
BY Marci Maddox
Jan. 25 2019
Managing customer communications is a significant driver for improving customer satisfaction and increasing lifetime customer value in an organization. Yet, it remains under the radar within many businesses,...
  • AI
    AI Is Shaping the Future of Translation in Communications
    By Patrick Kehoe
    Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las
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    Striking a Balance
    By Liz Stephen and Mia Papanicolaou
    A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth
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    Intelligent Orchestration
    By Gary Gregg
    Seamless and personalized customer interactions are no longer just a competitive advantage — they’re an expectation. Whether a customer is applying for a credit card, opening a bank account, or on
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    Going To the Cloud for ECM? Know Before You Go
    By Brian DeWyer
    Change is the only constant when it comes to IT applications. Specifically for Enterprise Content Management (ECM) and Robotic Process Automation (RPA), proper knowledge is a necessity before inevitab
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    A Fundamental Shift 
    By Jennifer Raml
    Remember the last time you filled out a mortgage application? If you're like most people, you probably spent hours wrestling with confusing forms, deciphering legal jargon and hunting down supporting